Project Overview
A Health & Wellness brand scaled from $80K to $142K+/month in just 30 days. Optimized ad campaigns, high performing keywords, and conversion-focused listings drove rapid revenue growth, improved ROAS, and sustainable profitability, while launching a new product that earned the Amazon Best Seller badge.
Categories
health & wellness
Challenges
Sales Plateau
The brand was stuck at ~$80K/month, struggling to scale further despite consistent ad spend.
Low Conversion Listings
Product pages lacked persuasive content and trust elements, limiting the ability to convert high-intent traffic.
Limited Data Insights
There was no clear visibility into which campaigns, keywords, or products were driving profit, making budget allocation inefficient.
Underutilized Ad Formats
The brand was not leveraging multiple ad formats, limiting visibility and missing opportunities for awareness, retargeting, and new product promotion.
Ranking Not Improving
Despite ad spend, the brand’s organic keyword rankings remained stagnant, limiting long-term visibility and growth potential.
Strategy
1. Campaign Restructure to Reduce Overlap and CPCs
- Segmented campaigns by product type, intent (branded, competitor, category), and performance tier.
- Eliminated overlapping keywords and internal competition, reducing wasted spend and controlling rising CPCs.
2. Portfolio-Level Budgeting
- Allocated budgets at the portfolio level instead of individual campaigns.
- Ensured top-performing campaigns had sufficient funding while limiting spend on low-performing campaigns.
3. Conversion-Focused Listing Optimization
- Updated product titles, bullet points, and descriptions to emphasize benefits and problem-solving features.
- Added social proof, lifestyle images, and FAQs to address common customer objections
and improve conversion rates.
4. Full Utilization of Ad Formats
- Launched previously unused ad formats: Sponsored Brand, Sponsored Display, and New Product campaigns.
- Created dedicated campaigns for new products to maximize early traction and visibility.
5. Keyword & Audience Optimization
- Identified high-intent, high-converting keywords using search term reports.
- Paired high-performing keywords with top-selling products and ad creatives.
- Implemented negative keywords to reduce wasted clicks.
6. Ranking & Organic Visibility Improvement
- Combined ad campaigns with listing optimizations to boost organic rankings for
high-intent keywords. - Increased traffic velocity and conversions to strengthen long-term visibility and organic
positioning.
The Results (30 Days)
Revenue Growth
Monthly sales scaled from $80K to over $142K, a 79% increase in just 30 days.
Lower ACOS
ACOS dropped by 18%, even with higher ad volume and new product campaigns, ensuring profitable scaling.
Higher Conversion Rates
Listing and creative optimizations, along with new product campaigns, boosted conversion rates by 30%, generating more sales from the same traffic.
New Product Success
The newly launched product outperformed expectations, driving early traction and contributing to overall account growth.
Best Seller Badge Earned
One of the key products earned the Amazon Best Seller badge, improving credibility, boosting organic traffic, and increasing conversions across the category.
Sustainable Scaling
With portfolio-level budgeting and continuous optimization, the brand maintained $100K+ monthly revenue while improving organic rankings and long-term performance.
Clarity. Strategy. Growth.
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